Taurine is an essential ingredient for everyday life.
A Large and Fast-Growing Market
Natáur provides the only sustainable and eco-friendly source of taurine that can be produced at scale and used in local and global businesses.
Sustainability is important to consumers worldwide. 80% of consumers base purchase decisions on environmental impact, social responsibility, or inclusiveness.
Product developers, supply chain managers, and other business leaders need to make their products more sustainable and eco-friendly to remain competitive.
Businesses are moving away from petroleum-based products and ingredients to meet consumer demand.
Our sustainable taurine provides an environmentally friendly ingredient for use in a variety of markets, while being competitively priced.
Taurine is considered a “longevity vitamin". Taurine strengthens the immune system and promotes heart, muscle, and microbiome health. Taurine supplementation restores taurine levels, which are lower in aging, vegetarian diets, and chronic diseases.
Taurine is essential for the normal retinal and brain development of humans and is one of the most abundant free amino acids in human milk. Since infants cannot synthesize taurine, it is added to most human infant formulas.
Taurine is added to skin creams to reduce free radical damage, boost circulation, and help with cell rehydration. Taurine is also used to treat acne and other skin diseases. In hair products, taurine is used for its role in strengthening hair and promoting hair follicle growth.
Taurine is critical for normal vision and heart health. Because cats can't synthesize it, taurine is a required ingredient in cat food (FDA, AAFCO). Taurine has also been shown to improve heart health in dogs and is found in several major brands of dog food and nutritional supplements.
Taurine is a key ingredient in all major brands of energy drinks. Energy drinks are reported to improve mental focus, alertness, anaerobic and/or endurance performance.
Taurine is required in carnivorous fish and shrimp diets, and it improves the survival of fish growing in dense conditions. Aquafeed producers are replacing fishmeal with alternative proteins, which lack taurine. To address this deficiency, taurine supplementation has been approved by the FDA.
Alternative proteins, a fast-growing multi-billion-dollar market, are made from plants, fungi, or single-cells. Missing from each of these sources is the essential nutrient, taurine. To ensure good health, alternative protein products will require taurine supplementation.
Taurine in feed increases production. With broilers, taurine in feed increases feed utilization and growth. With swine, taurine in gilt feed increases growth performance in piglets. It is also beneficial to piglet gut immunity and barrier function.